Key Points
- Apple launched its latest smartphones and gadgets on Wednesday (Sep 7).
- The prices of the latest models noticeably resemble those of the most recent models, despite the inflation.
- Demand for Apple products remains high, while some Asian nations may face higher Apple product costs.
Apple Inc launched its most awaited series of new smartphones and gadgets this Wednesday (Sep 7). Apple introduced the new iPhone 14 series with a price tag similar to that of the most recent models. The lack of a shocking consumer price, despite the supply chain disruptions and inflation, surprised many. Apple also launched a premium quality smartwatch with a matching price tag.
Given the drop in currency value in some Asian countries, people in these Asian countries will face higher retail prices for the iPhone 14. Consumers in countries like Japan, where the Yen value slumped by 24% since September last year, will face a 20% price increase compared to iPhone 13. The iPhone 13 entered the market for 99,800 yen last year.
“Demand for Apple remains strong in the U.S. and Europe, while Japan is likely under pressure given recent price increases and limited subsidies,” said Credit Suisse analysts.
Apple Inc understands the risks it faces to its market due to the global economic crisis. “Taking a step back, launching three new hardware products within the Apple ecosystem despite the biggest supply chain crisis seen in modern history is a major feat for Cook & Com, especially with the zero COVID-19 shutdowns in China seen in April/May,” said Dan Ives, Wedbush analyst.
Reference,
https://www.channelnewsasia.com/business/apple-lovers-some-asian-countries-pay-more-iphone-14-2927306
